HOW A MOBILE GAME DEVELOPER CAN OVERCOME FRAGMENTATION, LACK OF FUNDING AND BARRIERS TO ACCESSING THE USERS?

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Registration: Participants are asked to register here.
Programme as a pdf : Download the program of the workshops as a pdf here.
Mobile Game Arch project: Access the project website here.

 

Ladies and Gentlemen,

The next Mobile Game Arch workshop will be organized in Helsinki on the 27th of August 2012. The workshop will focus on how a mobile game developer can overcome fragmentation, lack of funding and barriers to access the users. This one-day workshop is organized by EGDF and the Mobile Game Arch Project in co-operation with Mobile Monday and the Aalto Centre of Entrepreneurship.

09:00-09:20: Greetings and opening

Jean-Charles Point, CEO, JCP Consulting

09:20: The presentation of Aalto AppCampus

The AppCampus program  has been set up to foster the creation of innovative mobile applications to create a new generation of self-sustaining mobile startups.

09:35-11:30 Session 1: HTML5, the solution to fragmentation?

As you are well aware, mobile content is becoming a leading medium of communication world-wide. While the numbers of different handset mobile game developers increases in response to demand, fragmentation is once again becoming one of the main problems of mobile game development. Will HTML5 be a solution for this?

Keynote: Charles “Chaals” McCathieNevile, Standards Expert, W3C

Charles McCathieNevile worked as a Chief Standards Officer of Opera. He is an elected member of W3C advisory board and a co-chair of webAPI working group.

Panelists:

• Florian Steinhoff, is a product manager in Wooga. There he worked on open source HTML5 game Pocket Island, guiding a team through the challenges and successes of the technology.
• Kosti Rytkönen is the CTO of Kuuasema. Kuuasema is one of the leading multiplatform mobile developers in Europe and the inventor of Asema Multiplatform Development Suite.

Lunch  

During the lunch, the workshop participants have an opportunity to test Meatspace Invasion, the award winning GPS game, in their iPhones. The game is powered by Playground Thursday the network of GPS players and developers. For more information, please visit our website. 

12:30-14:30 Session 2: Mobile cloud reconnecting telcos to mobile value chain?

After playing a dominant role in the first phase of mobile game development, the influence of telecommunication companies faded, following the rise of the iPhone. However, telecommunication companies still have a direct access to millions of potential gamers. How could game developers and telecommunication operators co-operate, and could the mobile cloud be the answer to exploiting this relatively unexplored route to access users?

Keynote: Harri Koponen, EVP consumer products, Rovio

Harri Koponen is VP Consumer Products in Rovio and one of the leading European experts of the new opportunities for telecommunication companies. Prior moving to Rovio, he worked as a CEO of Sonera in Finland, CEO of Wataniya Telecom in Kuwait and the CEO of Tele2 in Sweden.

Panelists:

• Sandrine Lacharme is a cloud gaming software architect from Orange OrangeLabs. France Orange is one of the leading telcos in Europe.
• Irina Semenova is the head of game studio groups of MegaFon MegaLabs. Russian MegaFon is one of the most innovative telcos.
• Wojciech Woziwodzki is the CEO of Tequila Mobile. Polish Tequila Mobile is a developer/publisher of mobile games providing in-house billing through 380 telcos.

15:30-16:30 Session 3: Investing in mobile games:

The massive rise of mobile gaming has given rise to possible investments in the game industry. In Finland, 1500 people who work in gaming were able to attract 67 Million of venture capital alone. Why is this happening and what are the investors looking to gain from Finland?

Keynote: KooPee Hiltunen, Director, Neogames

KooPee Hiltunen is the director of Neogames. Neogames is the largest umbrella organization uniting different actors of the Finnish Games Cluster and it recently realized a study about Finland as an investment location for the games industry.

Panelists:

• Ian Baverstock is a partner at Tehnshi Ventures, a British venture capital investor investing in games. Ian Baverstock is ex-president of the British Game Developer Association TIGA and the largest UK Game Developer KuJu
• Wolfgang Stindl  is an international business development manager at  iVentureCapital,  a German venture capital investor investing in games

17:OO-18.30 Reception supported by Nokia

All workshop participants are invited to participate in the reception after the workshop, where they have an opportunity to continue the discussion with the speakers in a less formal environment. The reception is kindly supported by Nokia.

Moderation of the day: Dr. Malte Behrmann, General Secretary, EGDF, https://www.egdf.eu

Malte Behrmann is a lawyer in Berlin. As the Secretary General of the EGDF, he represents about 600 Game studios in Europe towards European institutions. Prior he founded and led the German Game developer association GAME for seven years. He is member of the steering board of the NEM initiative and other Juries and steering committees.

To join the workshop please register at: mgahelsinki.eventbrite.com

For further information about the project visit our website: www.mobilegamearch.eu

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The Mobile Game Arch project brings together four partners: European Games Developer Federation (EGDF), Nordic Game Resources (NGR), NCC Partners, and JCP-Consult. The project is funded by the Seventh Framework programme (FP7). For more information about the project as well as the partners involved, visit our website: www.mobilegamearch.eu.

The event in Helsinki is organized in co-operation with: Mobile Monday and Aalto Centre of Entrepreneurship.

The research leading to these results has received funding from the European Union’s Seventh Framework Programme (FP7/2007-2013) under grant agreement n° 288632.  The outcomes of the project reflect only the author’s views and that the Union is not liable for any use that may be made of the information contained therein.