October 21st, 2021 – Yesterday, EGDF became a member of the Playing for the Planet Alliance, a collective effort by the gaming industry to decarbonise the industry and integrate environmental activations into their games.
Jari-Pekka Kaleva, Managing Director of EGDF said: “We are glad to join the Playing for the Planet Alliance as we see addressing climate change is one of the most critical challenges of the 21st century. By doing this commitment, we hope that we can inspire the entire European Video Games Industry to take an active role in reducing the carbon footprint of humankind and to rethink the role of games inspiring change in mindset, behaviour and habits. This is just the start of a set of new initiatives we want to put in place so we can play our part in making the world a greener and cleaner place for all.”
In joining the Playing for the Alliance, game companies and games industry trade associations have made commitments ranging from integrating green activations in games, reducing their emissions and supporting the global environmental agenda.
As part of the Alliance, EGDF will:
- Build a way to measure the federation’s environmental impact by the end of 2021.
- Create measures to reduce and/or offset the emissions associated with EGDF volunteers,
- Executives’ and employees’ business travel.
- Offsetting all unavoidable emissions (mainly travel related)
- Reach carbon neutrality as an organisation by the end of 2022
- Encourage its member associations and associations in its wider trade association network to reduce their emissions and to join the Alliance
- Support the environmental projects that echo the Alliance’s early theme
- Support the Alliance’s communication
- When appropriate provide opportunities for the Alliance to co-host/join public EGDF events
- Focused on environmental themes
Other members of the Alliance include game developer studios like Supercell, Space Ape and SYBO, game tech providers like Unity, platforms like Microsoft and Sony and EGDF member or sister organisations like GAME, SNJV, Neogames Finland and ISFE. Outlines of their commitments to the Alliance can be viewed at the Alliance website here.
About the Playing for the Planet Alliance
The Playing For The Planet Alliance was launched during the Climate Summit at UN Headquarters in New York. In total, the members of the Alliance have the ability to reach more than 1 billion video game players. In joining the Alliance, members have made commitments ranging from integrating green activations in games, reducing their emissions, and supporting the global environmental agenda through initiatives ranging from planting millions of trees to reducing plastic in their products. The initiative is facilitated by the UN Environment Programme with the support of GRID-Arendal and Playmob.
Members of the Playing for the Planet Alliance: Bornholm Game Days, Creative Mobile, Dropledge, Game, E-Line, EGDF, FGOL, GameDuell, Green Man Gaming, Internet of Elephants, IGEA, ISFE, MAG Interactive, Microsoft, Niantic, Neogames Finland, Perp Games, Pixel Federation, Playmob, Rovio, Reliance, Sony, Space Ape, Sports Interactive, Strangeloop, Supercell, Sybo, SNJV, Tigertron, TiMi Studios, Ubisoft, Unity, Ukie, ustwo games, WildWorks, 37 Interactive Entertainment
About the UN Environment Programme (UNEP)
The UN Environment Programme is the leading global voice on the environment. It provides leadership and encourages partnership in caring for the environment by inspiring, informing, and enabling nations and peoples to improve their quality of life without compromising that of future generations.
For further information on the Playing for the Planet Alliance, contact siiri.maekelae@un.org
ABOUT EGDF
The European Games Developer Federation e.f. (EGDF) unites national trade associations representing game developer studios based in 19 European countries, EGDF represents more than 2,500 game developer studios on a European level, helping to build up policies that support the growth of the European game developer studios and foster the development of the entire digital ecosystem in Europe. The European Games Developer Federation is committed to the stimulation and development of a stable, vibrant and creative European games development sector that is competitive globally and recognized culturally.
Contact for EGDF:
Andreea Sava, tel: +40761778824
Communication Coordinator, European Games Developer Federation (EGDF)
Email: andreea.sava@egdf.eu
www.egdf.eu
LinkedIn: https://www.linkedin.com/in/sava-andreea-952a39bb/